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報告題目：The effect of user generated photos on review helpfulnessprediction: An analytical approach

報告人：樊衛國

報告時間：2018年6月11日（周一）下午3:00-4:30

報告地點：bwin必贏唯一官網313

講座摘要：Online reviews have been extensively studied in the hospitality andtourism literature. However, while user-provided photos embedded in onlinereviews accumulate in large quantities, their informational value has not beenwell understood likely due to technical challenges. The goal of this study isto introduce deep learning for computer vision to understand information valueof online hotel reviews. Using a dataset collected from two social media sites,we compared deep learning models with other machine learning techniques toexamine the effect of user-provided photos on review helpfulness. Findings showthat deep learning models were more useful in predicting review helpfulnessthan other models. While user-provided photos alone did not have the same impactas review texts, combining review texts and user-provided photos produced thehighest performance. Implications for the applications of deep learningtechnologies in hospitality and tourism research, as well as limitations anddirections for future research, are discussed.

報告人簡介：樊衛國教授為美國愛荷華大學Tippie商學院Tippie商業分析主席，一直著力于數據挖掘，尤其是文本挖掘方向的科學研究。是國際上第一個利用遺傳規劃算法進行搜索引擎排序函數發現與優化的人，并在此專題上發表大量具有國際先進水平的文章。同時在基于互聯網的網上搜索、自動問題回答、文本歸納，網上知識社區，電子商務競爭模式等方面都頗有建樹。所發表的100多篇國際論文已有近2000次索引?，F擔任Management Science(MS)，Management Information System Quarterly (MISQ)，IEEE Transactions on Evolutionary Computation(TEC)，IEEETransactions on Knowledge and Data Engineering (TKDE)，ACM Transactions on Information Systems (TOIS)等期刊審稿人，以及IEEE Technical Committee on Digital Libraries成員，Journal of Database Management編委會成員，近20個國際會議評審委員。